The use of the thumb, the repeated use of the interviewer’s name, ‘Kirsty’, the intense reasonableness of it all, the ‘I’m the honest guy’, so smacks of Tony Blair, Ed Milliband must drop it immediately. Even his voice now sounds like Tony, not to mention the ‘I have to say to you’ words. Fight on, but read Brecht on studying style and The Resistable Rise of Arturo Ui, then find your own voice.

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